customer relationships Archive

The Business Case For Caring About Clients Long After the Sale Closes

It’s something many real estate professionals know about. Right after a sale closes, many clients don’t just like the agent that helped them; they love the agent that helped them, especially when the transaction went seamlessly and was even...
October 6, 2016

Why Online Reviews Can Make or Break Your Client Base

Submitted by PeopleClaim.com You know that customer testimonials are important to your business, but do you know just how important they are? Consider this: 71 percent of online consumers say positive reviews make them more comfortable buying a product,...
October 31, 2013

Gear Up for a Housing Comeback

By Brian Summerfield, Online Editor, REALTOR® Magazine No one knows for sure when residential real estate will officially “recover,” but a turnaround may not be far off. When it comes, practitioners and brokers who spent the downturn fundamentally improving...
November 7, 2010

Are You on the Verge of Pulling a ‘Slater?’

By Melissa Dittmann Tracey, Contributing Editor, REALTOR® Magazine Good customer service supposedly starts with the old saying that the customer is always right. However, the suddenly infamous JetBlue flight attendant Steven Slater thought a customer was wrong, and he...
August 11, 2010