Submitted by PeopleClaim.com
You know that customer testimonials are important to your business, but do you know just how important they are? Consider this: 71 percent of online consumers say positive reviews make them more comfortable buying a product, according to a survey by PeopleClaim.com, a Web site that fields and publishes consumer complaints about all types of businesses. What’s more, 82 percent say online reviews are “extremely valuable” or “valuable” when making a purchasing decision.
This infographic from PeopleClaim.com illustrates how online reviews influence consumers’ buying behaviors and decisions. One thing worth noting upfront: Consumers are willing to pay more for a product that gets an “excellent” rating versus a “good” rating, according to the survey. Continue reading »
By Brian Summerfield, Online Editor, REALTOR® Magazine
No one knows for sure when residential real estate will officially “recover,” but a turnaround may not be far off. When it comes, practitioners and brokers who spent the downturn fundamentally improving their business will be in the best position to take advantage of the upswing, a panel of real estate executives said at the Real Estate Services Forum on Saturday at the 2010 REALTORS® Conference & Expo.
“We’re in the seventh inning of a full-blown housing correction,” said Ron Peltier, chair and CEO of HomeServices of America. “I think what’s happening is that all of the nonsense is getting pushed out of the market. If we understand that, we can be better operators.”
At this point, the industry is still in “survival mode,” but there are signs of improvement. For example, as Realogy President and CEO Alex Perriello pointed out, there has been a significant increase this year in home sales over $500,000 and in all-cash transactions. “We’re seeing the value buyer getting back into the market; these are people who are well-off financially and very thoughtful. What that tells me is that the smart money is calling bottom,” he said. Continue reading »
By Melissa Dittmann Tracey, Contributing Editor, REALTOR® Magazine
Good customer service supposedly starts with the old saying that the customer is always right. However, the suddenly infamous JetBlue flight attendant Steven Slater thought a customer was wrong, and he decided to tell her that. His telling-off session has captured headlines across the U.S., thanks to a video of the incident that’s gone viral.
You’ve probably heard the story by now: Slater became so outraged at a customer that he cursed to her on the airplane’s public address system and then grabbed a beer from the galley and did a so-long by using the plane’s exit slide to slide off into the sunset … well, sort of.
He now faces charges of criminal mischief, trespassing, and reckless endangerment, which could land him in jail. But his “I’ve-had-enough” attitude — complete with the dramatic exit — has turned him into an Internet sensation.
Moreover, he’s gained widespread support, with a Free Steven Slater movement starting up on Facebook. Apparently, a lot of people can relate to his frustration.