Facebook Archive

A Good Deal for All

The scenario happened like a perfectly-scripted movie: a Keller Williams team based in Plantation, Fla. decides to play their odds at the lottery. For just $20 each, the 11 co-workers could have the chance to win a $338 million...
April 8, 2013

Facebook—But Organized

Have you noticed how quickly your online conversations go into the ether once they’re finished? You might remember that one of your friends had a brilliant idea about how to convert first-time buyers or a witty comment on the...
January 16, 2013

Do You Have ‘Social Media Shiny Object Syndrome’?

The big story in the blogosphere this week is that Facebook has released Timeline for business pages. Blogs will be written, tweets will be made, and I wouldn’t be surprised if there were a few webinars in the works. All of...
March 1, 2012

Are You Measuring Your Social Media Influence?

By Katherine Tarbox, Senior Editor, REALTOR® Magazine You’ve probably heard more than just one person say that they are a social media “expert.” In the early days of social networks (and can you believe that Facebook is already eight...
February 17, 2012

REALTORS® Voice Their Views in Anaheim

By Erica Christoffer, multimedia Web producer, REALTOR® Magazine We asked REALTOR® Conference & Expo goers what things they’ve done differently to boost their business this year. Here’s what they had to say:...
November 13, 2011

Who Will Win This Decade’s ‘Tech War’?

By Brian Summerfield, Online Editor, REALTOR® Magazine In an article just published on Fast Company magazine’s Web site, technology writer Farhad Manjoo explores what might be the most important issue in business during this decade: Which company will emerge...
October 19, 2011

Placing Your ‘Social Engagement’ Numbers in Perspective

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® Facebook recently overhauled their page insights tools to help page administrators better measure engagement on their business pages.  The new tools let users measure how viral a post is, the...
October 17, 2011

Facebook’s Future Plan Presents Real Challenges to Social Marketers

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® If you are my Facebook friend, you might have noticed that I’m listening to Pass the Mic by the Beastie Boys while writing this post. I didn’t actively...

New Opportunities for Connections, Branding With Facebook Timeline

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine You may have heard the buzz surrounding Facebook’s impending launch of the “timeline” profile. If not, get ready…it’s sure to take users to the next level in how we share information,...
September 23, 2011

Google+: Should You Join?

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® What was your initial reaction to Facebook? Was it anything like this: “So far, my ‘friends’ fall into two categories. People I already knew before Facebook, and people...
July 20, 2011