Facebook Archive

Placing Your ‘Social Engagement’ Numbers in Perspective

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® Facebook recently overhauled their page insights tools to help page administrators better measure engagement on their business pages.  The new tools let users measure how viral a post is, the...
October 17, 2011

Facebook’s Future Plan Presents Real Challenges to Social Marketers

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® If you are my Facebook friend, you might have noticed that I’m listening to Pass the Mic by the Beastie Boys while writing this post. I didn’t actively...
September 26, 2011

New Opportunities for Connections, Branding With Facebook Timeline

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine You may have heard the buzz surrounding Facebook’s impending launch of the “timeline” profile. If not, get ready…it’s sure to take users to the next level in how we share information,...
September 23, 2011

Google+: Should You Join?

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® What was your initial reaction to Facebook? Was it anything like this: “So far, my ‘friends’ fall into two categories. People I already knew before Facebook, and people...
July 20, 2011

Why Paying Attention to Klout Could Be Bad for Business

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® Does anyone remember the first time you heard the term “FICO Score?” You know, that number, determined by some fancy computer algorithm, that determines how likely you are...
July 13, 2011

5 Ways to Help Consumers Find You Online

By Brian Summerfield, Online Editor, REALTOR® Magazine Can consumers easily find information about you and your listings online? If you Google your name or a phrase closely related to your business (e.g., “Townville short sales”), will a link to...

5 Fast Facebook Tips

By Brian Summerfield, Online Editor, REALTOR® Magazine Optimizing your presence on Facebook doesn’t have to be an exhaustive ordeal. According to Lauren Mitrick, a practitioner with Jameson Real Estate in Chicago and a member of REALTOR Magazine’s 30 Under 30...
April 20, 2011

Should You Post Your Listings on Facebook?

By Katherine Tarbox, Senior Editor, REALTOR® Magazine There’s been a lot of debate since the dawn of social media about best practices for selling on these platforms. When it first became widespread, a lot of practitioners started putting any...

Tweet Us, Poke Us on Facebook, and We’ll Answer

We’ve covered social media for years and told you how it could enhance your network.  We’ve tweeted to you, shared links on Facebook and Active Rain, and blogged about critical real estate news. Now REALTOR® Magazine is hoping to...

Meet the New Social Networks, Same as the Old Ones

By Todd Carpenter, Social Media Manager, National Association of REALTORS® There was a time when you had to have a harvard.edu e-mail address to join Facebook. Then, Facebook opened membership up to other Ivy League schools, then any school...
January 24, 2011