Facebook Archive

Who Is Real Estate’s Person of the Year?

By Brian Summerfield, Online Editor, REALTOR® Magazine A lot of year-end retrospectives have come out in the past couple of weeks, and two of the more notable ones for the real estate industry were Inman News’ annual 100 Most...

‘Happy Birthday, You’re Unfriended’: Adventures in Anti-Networking

By Todd Carpenter, Social Media Manager, National Association of REALTORS® For the last 10 months, I have been unfriending more people than I friend on Facebook. I made a decision that I would either need to make my account unrealistically vanilla, filter all...

Are Your Social Media Efforts the Online Equivalent of a Comfort Call?

By Todd Carpenter, Social Media Manager, National Association of REALTORS® When I first started originating mortgages in the early 1990s, the refinance market was booming. Because my sales manager wanted to assure my long-term career efforts, he used to...
December 3, 2010

4 Ways to (Literally) Navigate the Social Media Landscape

By Brian Summerfield, Online Editor, REALTOR® Magazine If you’ve ever wondered what the entirety of online communities would look like in cartographic form — and really, who hasn’t? — then you should give this map from blogger XKCD a...
October 25, 2010

The Right Way to Get Started in Social Media

By Shane Singh, Editorial Intern, REALTOR® Magazine Who, what, where, when, why, and how? Four speakers took on these classic questions at the 2010 National Association of REALTORS® Leadership Summit’s 21st Century Communications panel this afternoon, and related them...
August 5, 2010

Lessons Learned After Facebook Deletes a Real Estate Page With 47,000 Followers

By Todd Carpenter, Social Media Manager, National Association of REALTORS® The National Association of REALTORS® believes in the value of making its mark remarkable. This mandate comes from REALTORS® who regularly report misuse. Earlier this spring, we received several complaints about...
July 22, 2010

Starting Today, Cast 57 Votes for Heart 2 Home

By Stacey Moncrieff, editor in chief, REALTOR® Magazine Want to help a wonderful charity win a $100,000 grant? Utah-based Heart 2 Home Foundation is one of 75 finalists in a Facebook contest being sponsored by APX Gives Back. Through...
June 25, 2010

Houston CEO Named Communications Leader

By Stacey Moncrieff, Editor in Chief, REALTOR® Magazine Anyone who’s been involved in the REALTOR® organization for any length of time—either as staff or a volunteer leader—has likely heard about, worked with, or been influenced in by Houston Association...

Boost Needed? Give These 5 Sales Tips a Try

By Robert Freedman, senior editor, REALTOR® Magazine Searching for some ideas to give your business a jump? REALTOR® Magazine senior editor Wendy Cole roamed around the 2010 NAR Midyear Legislative Meetings & Trade Expo Thursday, May 13, to learn...

Nobody Cares About Your Custom Facebook Page

By Todd Carpenter, Social Media Manager, National Association of REALTORS® This is my opinion, based on anecdotal evidence. If you think you can prove me wrong, please speak up. All the social media experts are telling you you have to...