LinkedIn Archive

Why Paying Attention to Klout Could Be Bad for Business

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® Does anyone remember the first time you heard the term “FICO Score?” You know, that number, determined by some fancy computer algorithm, that determines how likely you are...
July 13, 2011

5 Ways to Help Consumers Find You Online

By Brian Summerfield, Online Editor, REALTOR® Magazine Can consumers easily find information about you and your listings online? If you Google your name or a phrase closely related to your business (e.g., “Townville short sales”), will a link to...

The most important social network to participate on is your own.

By Todd Carpenter, NAR Social Media Manager Online community building expert, Chris Brogan wrote an interesting article last week on what he would do if he was a REALTOR®. I disagree with his strategy not to talk about work, but that’s another post...

Top 10 Real Estate Developments of the ’00s: #8

By Brian Summerfield, Online Editor, REALTOR® Magazine Our review of the top real estate developments in this decade rolls on with a look at the eighth-ranked entry:...

Are You LinkedIn?

By Todd Carpenter, Social Media Manager, NATIONAL ASSOCIATION OF REALTORS® During NAR’s 2009 Conference & Expo, I was able to grab a quick interview with Gary Rogers, a key contributor to our LinkedIn networking group. See what he had...
November 26, 2009

Social Media Best Practices

By Katherine Tarbox, Senior Editor REALTOR® Magazine Social media should be used to create communities and not to push listings out. You wouldn’t go to church to hand out your listings, and therefore, you shouldn’t do it through your Facebook...
November 14, 2009

Social Networking Gains Traction in Real Estate Tech Survey

By Erica Christoffer, Contributing Editor, REALTOR® Magazine More REALTORS® are using social networking for their business than ever before, according to data in a recent report released by the Center for REALTOR® Technology (CRT). The study, conducted in June,...
August 7, 2009