marketing Archive

Taking Real Estate Photography to a Whole New Level

Rooftops in New York are dotted with HVAC units, surrounded by webs of electrical wires and decorated with mechanical appendages, which can sometimes “photobomb” the ideal listing shot. But one photographer is willing to go a little higher to...

A Quick and Easy Jump-Start to Your 2014

Let’s face it; the days between Christmas and New Years Day are a wasteland of rest, relaxation, and “Breaking Bad” binge watching. I know you deserve it. You got last minutes showings, closings, and paper shuffling buttoned up all...
December 23, 2013

A Good Deal for All

The scenario happened like a perfectly-scripted movie: a Keller Williams team based in Plantation, Fla. decides to play their odds at the lottery. For just $20 each, the 11 co-workers could have the chance to win a $338 million...
April 8, 2013

Oh, Give Me a Home…

It’s one of those days, the kind when the sky is just a stretch of turquoise blue and a smattering of cotton-ball clouds. To the right, tall wisps of wheat and grass, to the left, towering hills shaded purple...
March 27, 2013

Rebranded realtor.com Debuts

Seeking to make a better connection with consumers online, Web site realtor.com® (yes, with a lowercase “r”) unveiled new branding this week. The rebranding effort covers — for now, anyway — the corporate logo and the overall design and...

7 Business Tips for Real Estate Pros

This morning, the REALTOR® Magazine team hosted Dallas-based broker-agent Rogers Healy, who was in town as guest editor of our March/April issue. Healy, a 2009 30 Under 30 honoree and regular online columnist for the magazine, offered up the...

C21 Wants a ‘Home Field Advantage’ on Super Bowl Sunday

The Super Bowl is less than a week away and fans are abuzz in anticipation for the “HarBowl” or the “SuperBaugh,” as the matchup between San Francisco 49ers and Baltimore Ravens pits sibling coaches against one another. But football...

Go ‘SoMoLo’ With Your Marketing

Marki Lemons is a foodie. She loves trying new restaurants in her Chicago neighborhood. At every restaurant she tries, she takes a picture of her meal via Instagram and writes a review on Yelp. This may not seem like...

4 Simple Tips for Success in Today’s Real Estate Market

If you want to know what approaches to marketing, technology, and business strategy work in real estate today, simply look to the people who are doing well. Four real estate professionals who have at least $20 million in sales...

An Artful Open House

Bender’s own artwork will be on display at his open house in Philadelphia By Wendy Cole, Managing Editor, REALTOR® Magazine Is it an art show or an open house?  Brett Bender, a sales associate with Prudential Fox and Roach in Philadelphia, has...
April 23, 2012