Let’s face it; the days between Christmas and New Years Day are a wasteland of rest, relaxation, and “Breaking Bad” binge watching. I know you deserve it. You got last minutes showings, closings, and paper shuffling buttoned up all while getting holiday shopping and family cat herding done. But those couple days can be productive as well, with only a couple hours within each of those days being put to good use!
December 26: Organize your clients. Shuffle your Class A, B and C peeps. Add to them your successfully-closed clients and those who were advocates for your business in the past year. For me, my “Class A” peeps were my top referrers of business and freshly-closed clients from the last year. “Class B” were those who weren’t loud raving fans, usually the families and busy folks who had their hands full living life. “Class C” were those nearing the 4- to 5-year home-cycle, plus warm leads from the previous year – all potential business for the coming year who may not know it yet.
December 27: Analyze your marketing. What worked this last year? What didn’t? What was the best bang for the buck that reached the most people in my sphere with the least amount of time, money, and energy? Cancel everything that didn’t work. Categorize your aforementioned peeps into the relevant lists in your marketing systems; at the very least into email lists.
December 28: Costco run. Pick up a couple cases of cheap champagne and bubbling cider. Full-size or cutesy individual size, whatever your budget allows. It doesn’t even need to be bubbly, pick up something that says “you” or that exemplifies your top clients. Post-holiday sales are awesome for this.
December 29 and 30: Say “Thank You” in person. Remember those “Class A” clients I mentioned? Continue reading »
We spend a lot of time at the end of the year thinking about how we can make the next year so much better than this one. A lot of us gloss over what did make this year a success, focusing more on what fell short and what we need to improve on in the next 12 months. Why don’t we spend more time congratulating ourselves for what we did well this year and what made it a success? That’s exactly what we’d like to do.
We turned to our Facebook page recently and asked our loyal readers what their greatest accomplishments were in 2013. It turns out that there are a lot of things real estate professionals did this year that deserve congratulations! Below are some of the biggest accomplishments this year that our readers told us about. Take a moment to pat yourselves on the back for a job well done in 2013, and if you have an accomplishment you’d like to gloat about, tell us in the comments section of this post. Continue reading »