online marketing Archive

Optimize Yourself and Your Client for This Crazy Market

I write this post on what is a “holiday” for many people: President’s Day.  A three-day weekend, the most joyous of “holidays.” Meanwhile, my wife – who is now a REALTOR® in Chicago – is running around prepping for...
February 18, 2014

Rebranded realtor.com Debuts

Seeking to make a better connection with consumers online, Web site realtor.com® (yes, with a lowercase “r”) unveiled new branding this week. The rebranding effort covers — for now, anyway — the corporate logo and the overall design and...

Is Your E-Mail Address in Your E-Mail Signature? Stop It

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Nobu Hata, sales associate with Edina Realty in Minneapolis, has a message for everyone who has their e-mail address in their e-mail signature: You’re not giving anyone added value. Your correspondents...

It’s Not ‘Blogging,’ It’s Online Marketing

By Brian Summerfield, Online Editor, REALTOR® Magazine When I wrote a story in REALTOR® Magazine a couple of years ago about the realities of doing business in social media, I interviewed Jay Thompson, a.k.a., The Phoenix Real Estate Guy. Jay’s...

‘Happy Birthday, You’re Unfriended’: Adventures in Anti-Networking

By Todd Carpenter, Social Media Manager, National Association of REALTORS® For the last 10 months, I have been unfriending more people than I friend on Facebook. I made a decision that I would either need to make my account unrealistically vanilla, filter all...

Are QR Codes the ‘Next Big Thing?’

By Melissa Dittmann Tracey, Contributing Editor, REALTOR® Magazine QR codes are being hyped as the “next big thing” for connecting prospects to your marketing, according to several tech experts during the California Association of REALTORS® Expo in Anaheim this...
October 7, 2010

Browser Beware! Real Estate Snafus on the Wild, Wild Web

By Brian Summerfield, Online Editor, REALTOR® Magazine When I was in college at the University of Tennessee, Knoxville, there was a group called the Party of Darkness (PoD) that ran candidates in the student government elections every year …...
June 15, 2010

We Want Your Facebook Tips!

By Brian Summerfield, Online Editor, REALTOR® Magazine Are you on Facebook? Do you do business through it? If so, we want to hear about how you’ve leveraged this social network. Specifically, we’re looking for your personal experiences with and...