Submitted by PeopleClaim.com
You know that customer testimonials are important to your business, but do you know just how important they are? Consider this: 71 percent of online consumers say positive reviews make them more comfortable buying a product, according to a survey by PeopleClaim.com, a Web site that fields and publishes consumer complaints about all types of businesses. What’s more, 82 percent say online reviews are “extremely valuable” or “valuable” when making a purchasing decision.
This infographic from PeopleClaim.com illustrates how online reviews influence consumers’ buying behaviors and decisions. One thing worth noting upfront: Consumers are willing to pay more for a product that gets an “excellent” rating versus a “good” rating, according to the survey. Continue reading »
By Christina Hoffmann, Content Manager, HouseLogic.com
Are you concerned about participating in agent review sites that let consumers rate your service? Errol Samuelson, president of REALTOR.com, who spoke today during Real Estate Connect 2010 in San Francisco, said it’s worth it. He cited recent Forrester/Intelliseek survey results that say fewer than 50 percent of consumers trust television, radio, and Internet ads. They trust their friends and what they read on ratings and review sites, he added.
Consider this: Most of the reviews on TripAdvisor are good. That’s due in large part to the fact that commenters have to register. When review sites require people to identify themselves rather than contribute anonymously, they generally have more favorable reviews.
“Agents are worried about getting bad reviews, especially if they have lower production,” says Samuelson. “But it’s possible to be a high-quality, lower-production agent and get good reviews.” Continue reading »