A Sunday Open Like No Other
DePinto, left, and DelBoccio breathed new life into this luxury listing with a Sunday "Lifestyle Marketing Event."
Don’t call it an open house. That was the message from the hardworking “M&M Team,” Maria DelBoccio and Michelle DePinto of Coldwell Banker Residential Brokerage, who staged a “lifestyle marketing event” at their $1.7 million new-construction listing in Arlington Heights, Ill., yesterday.
OK, so the listing was 20 miles from my house, and exponentially more than I could afford. Still, I had to check this out.
The first thing I noticed was, although there were other open houses in the neighborhood, none of them had valet parking. Nor did they have a Maserati parked in the driveway, a singer crooning “Fly Me to the Moon” when you walked in the door, bruschetta and caponata (delicious!) served in a backyard tent, and cakes and other confections (also delicious) served in the three-car garage. Read more
