Scripts Are Coming Your Way

By Katherine Tarbox, Senior Editor, REALTOR® Magazine

At the 2009 Keller Williams Family Reunion in Orlando, I listened to many practitioners who said they wanted more scripts to help them through these demanding times. In response to this request, we developed content to help you answer the tough questions clients are asking, from how to handle buyers’ objections to sellers’ pricing concerns.

Beginning next week, you’ll notice that the Monday and Friday editions of your Daily News e-mails from REALTOR® magazine will include one-question, one-answer “Quick Scripts” from some of the best real estate coaches in the industry. Topics will include prospecting, cold calls, client referrals, committing buyers, open houses, qualifying buyers, tips for listing presentations, and price reductions.

Here are a few samples of what’s in store, courtesy of business coach Cheri Alguire:

They say: “If I can’t get $x for my house, I can’t afford to sell.” Read more