By Brian Summerfield, Online Editor, REALTOR® Magazine
At the RE BarCamp hosted at NAR’s Chicago headquarters this morning, participants discussed how the real estate business has changed in the past few years, and how it would continue to transform due to technology and consumer demographics. Here’s a rundown of what your peers say is changing, and what isn’t.
The typical real estate practitioner is getting older, not younger.
What’s the Same
Market corrections — such as the one we just went through — usually drive young people out of the industry. Real estate can be an expensive profession, and many young practitioners don’t make enough money to live comfortably and invest back into their business. So after trying to stick it out for a couple of years, they often opt for a salary job instead. More young people may enter the real estate business when conditions improve, but for the next few years, the average age of practitioners will either stay the same or go up.
Consumer expectations: In the age of Groupon and the clearance sale, they’re looking for price cuts, giveaways, and other incentives to sweeten the deal. Continue reading »
By Todd Carpenter, Social Media Manager, NATIONAL ASSOCIATION OF REALTORS®
I’m a big fan of RE TechSouth. It’s a regional real estate technology conference that’s been held in Atlanta every spring for the last three years. As you would imagine, the focus is on Web tools, blogs, online reputation management, and social media. While attending last spring, an agent said to me, “Why can’t NAR be more like this?”
The NAR Annual Conference and Expo isn’t designed to be just like RE TechSouth. There’s a much more diverse audience and a broader assortment of topics covered. Technology is not the only component of a successful career in real estate. But just because #nardigras doesn’t focus solely on cutting edge technology, doesn’t mean there will be any shortage individual sessions and opportunities focused on it this year. Continue reading »