relationship management Archive

A Heartwarming Reminder of Why You’re in This Business

Heather Christie, associate broker at Berkshire Hathaway HomeServices HomeSale Realty in West Lawn, Pa., has written a beautiful piece that will speak to any real estate professional who’s dealt with a painful transaction. She worked with sellers who had...
June 2, 2016

Try This: Use Emojis in Client Communications

The whole room started chuckling when Linda O’Koniewski, CEO of RE/MAX Leading Edge in Melrose, Mass., made a peculiar suggestion for improving agent-client relationships during the broker segment at Inman Connect in New York. She said agents who use...
January 26, 2016

It’s the Little Things That Count With International Clients

It’s a no-brainer that when you’re working with international clients, you should know something about their culture so you can communicate more effectively. “But awareness isn’t sufficient—you need to change your behavior,” said 2011 NAR Past President Ron Phipps...
November 14, 2015

Walk a Mile in Your Clients’ Shoes

There are two ways to express empathy for someone: “I feel for you” and “I feel you.” Think about the difference between those statements. “I feel for you” tells the person that you understand their situation from your own perspective....
January 27, 2015

‘Happy Birthday, You’re Unfriended’: Adventures in Anti-Networking

By Todd Carpenter, Social Media Manager, National Association of REALTORS® For the last 10 months, I have been unfriending more people than I friend on Facebook. I made a decision that I would either need to make my account unrealistically vanilla, filter all...

Are Your Social Media Efforts the Online Equivalent of a Comfort Call?

By Todd Carpenter, Social Media Manager, National Association of REALTORS® When I first started originating mortgages in the early 1990s, the refinance market was booming. Because my sales manager wanted to assure my long-term career efforts, he used to...
December 3, 2010

Free Tips Help Home Owners Do an Insurance Checkup

You can provide ongoing value to home owners in your blog, Web site, or e-newsletter by educating them on the benefit of an annual checkup — for homeowners insurance, that is. Help home owners save money and protect their...
August 20, 2010

Secrets From the Masters: Get Personal

By Katherine Tarbox, Senior Editor, REALTOR® Magazine This morning I read an article on CNN.com about handwritten letters in the digital age. While producing the Masters Series videos, I’ve spent days watching how top-producing real estate pros run their...