Miami is known for its colorful vibrancy, but 23,000 vacant condos put a dark cloud over the south Florida market at its peak inventory in 2008. Do you know what happened? They’ve all sold — largely due to the purchasing power of international investors.

As foreign buyers’ interest in U.S. real estate continues to surge, REALTORS® are seizing this opportunity and arming themselves with education.

CIPS course at the Chicago Association of REALTORS®

A window into this trend could be seen in Chicago this week as about 20 REALTOR® students, some who traveled from several states away, attended the Certified International Property Specialist (CIPS) course at the Chicago Association of REALTORS®. I had the pleasure of sitting in on the first day as instructor David Wyant of Wyant Realty and Across Borders School of Real Estate in Ormond Beach, Fla., covered local markets. CIPS is a real estate designation that has seen exponential growth, with more than 2,000 recipients and courses taught in 50 countries.

Why are foreign buyers eyeing the U.S. real estate market?

Is it because the value of the dollar has fallen? Yes, the lower dollar value equals deals for foreign buyers. But according to Wyant, that’s one reason among many.

“Investing in real estate is great for individuals and for sovereign nations,” Wyant explained. “Real estate has its ups and downs, but it’s never worth nothing. It’s tangible, it holds its value and it’s around for a long time.”

Of all the countries in the world, the U.S. is still leading the way in providing the most stable and secure real estate investment environment, above Germany, Canada, France, Australia and the UK. Why? The stability of the economy and laws the U.S. has protecting private property rights. “That means a lot if you’ve ever had anything taken away from you,” Wyant said.

The internet has helped quicken globalization. It’s led to the migration of jobs across borders, and as countries evolve and economies diversify or move from farming to industry, creative centers have emerged and trade has expanded. Sunsetting tariffs, 24-hour markets, ease of air travel, and countries specializing in specific industries and trades have all contributed to globalization.

Who’s buying in the U.S.? Continue reading »

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If you want to know what approaches to marketing, technology, and business strategy work in real estate today, simply look to the people who are doing well. Four real estate professionals who have at least $20 million in sales volume per year shared the stage during Inman’s Real Estate Connect event in San Francisco and offered examples of things they’re doing to find success in difficult times.

In a panel discussion moderated by Better Homes & Gardens Real Estate President and CEO Sherry Chris, these young practitioners covered how they’re bringing in clients, managing teams, promoting properties, and more. Here are four key takeaways from that conversation:

1. Serve up sizzle and steak.

Raj Qsar, a REALTOR with Premier Orange County Real Estate in Southern California, markets his listings with polished high-definition videos and HDR photography. But, he added, that’s just the “sizzle” of his business. “The steak is being able to close with multiple offers at a higher price [than surrounding homes],” he said. Takeaway: Real estate pros need to be adroit negotiators and skilled transaction managers first and foremost. But good marketing helps a lot.

2. Go beyond Facebook and Twitter.

Speaking of sizzle, Linnette Edwards, an associate broker based in the Bay Area who has ranked in Better Homes & Gardens Real Estate’s top 10 agents nationwide each of the past three years, gave attendees some insight into how she’s creatively and effectively leveraged media that haven’t cost her a dime. Along with the usual social networks real estate pros use, she reviews local restaurants, shops, and cultural attractions on Yelp, which has become a steady source of leads. In addition, she was featured in an episode of House Hunters, which led to her most recent transaction. Takeaway: Facebook and Twitter can be effective tools, but they’re saturated with real estate practitioners. Try connecting with consumers through other channels.

3. Have a flexible strategy.

Matt Beall, principal broker and owner of Hawaii Life Real Estate Brokers, started his business in June 2008, a couple of months before the financial collapse. “It’s been a wild ride,” he said, but added that the brokerage has thrived because of its ability to adapt quickly to change. “Our growth strategy is that we don’t have a growth strategy,” he said. “We navigate based on the current circumstances in the market.” This approach has produced a highly collaborative, supportive work culture. “We keep the same essence whether we’re helping someone buy a house or helping someone change their career,” Beall said. Takeaway: Don’t pine for the “good old days” of real estate, whatever era that might be for you. Stay attuned to today’s market, and be prepared to roll with changes.

4. Use past and existing clients to bring in new business.

Are your clients praising you to the high heavens? Ask them for a referral or a testimonial, said Lisa Archer, a broker and agent with Keller Williams Realty in Charlotte, N.C. If they — and you — spread the word about their good experiences with you, you’ll be priming your pipeline. “If you’ve got one client, you’ve got a story,” Archer said. “Use that.” Takeaway: Don’t let the most effective free marketing opportunity pass you by. If your clients tell you they’re impressed by the way you did something, give them a way to share that with others.

By Katherine Tarbox, Senior Editor, REALTOR® Magazine

In 1993, the term “Generation Y” first appeared in Ad Age, to describe the age group who was about to embark on their teen years. While generations usually don’t have strict years to confine a group, most put the start of Generation Y — also known as the Millennial Generation, Generation Next, and the Echo Boomers — at the year of 1982 and the end at 2000. This year the first Millennials will begin to turn 30, a sign that this generation is growing up. It’s also a good sign for the housing market.

The Millennials are primarily the offspring of the Baby Boomers (those born from 1946 to 1964) and older Gen Xers. During the ‘50s and ‘60s, the average births per year in the U.S. went from 2.8 to 3.4 million per year and reached 4 million in 1964. While birthing rates dipped in the late ‘60s and ‘70s, in 1982 they began to spike up near that 4 million mark (hence, the nickname “Echo Boomers”), which again created a boom the in population. And this growing population is ready to enter the housing market.

There are some things working against this generation, though. They remain the most underemployed age bracket, with some economists putting their employment-to-population ratio at 45 percent, the lowest it’s been in 60 years. It’s hard to peg the employment rate for this group as many have been forced to take part-time jobs when they are qualified for higher work.

In addition, a study released by the Pew Research Center last month shows that Millennials are waiting a while to take those wedding vows: Just 20 percent of those aged 18 to 29 are married. That’s a crucial driver of home ownership: According to an August 2011 study by the University of Chicago study conducted by Jonas D. M. Fisher and Martin Gervais, single people are more likely to rent.

The positive news: With low interest rates and low prices, this generation is eager to buy, according to a study conducted by the University of Michigan’s Survey of Consumer Attitudes, which polled 6,000 households. First-time buyers are critical to housing, as they allow other sellers to move to the upper ranges of the market. The study also said that the recession has done little to affect Americans’ overall attitude toward buying a home.

Of course, many Millennials are looking to rent. As NAR Chief Economist Lawrence Yun points out in his November 2011 column, a stronger rental market will lead to a stronger housing market. As rents increase, more will consider the cost of owning vs. renting, and may tip some to buying. Also as investors enter the market to buy rental units, they are helping to drive prices up, such as in the Miami market, which finally saw prices rise last year. Yun estimates that Miami could see 10 to 12 percent appreciation in 2012, and other markets could follow.

Eventually, though, members of this generation will settle down, and when they do, they’ll need housing. And if the economy continues to improve, 2012 might be the year they start to do just that.

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By Katherine Tarbox, Senior Editor, REALTOR® Magazine

Have you ever stood in line at Starbucks and thought about striking up a conversation with the person standing next to you, but then decided against it? Approaching strangers is weird, you may have thought, and they probably don’t need a real estate agent anyway.

But they might be considering buying or selling a house, and even if they aren’t, that doesn’t mean you can’t somehow benefit from the experience of meeting them, says David Topus, sales expert and president of communications consultancy Topus.

Two weeks ago, I met with Topus at the Starbucks on Michigan Avenue in Chicago. Topus has a strong background in sales, having worked for years at The Wall Street Journal and other publications before founding his own business, which serves many Fortune 500 companies. He says that you can meet anyone, anytime, and this belief has led him to strike up conversations that resulted in hundreds of thousands of dollars of new business for him.

Topus says that we have to keep the following points in mind when it comes to meeting new people: Continue reading »

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Diane Sherer, CEO of the Phoenix Association of REALTORS®, shared this positive article on the use of social media in real estate, from Kara G. Morrison of the Arizona Republic (“Online marketing key to selling home”).

At the end there’s a piece called “5 questions to ask your agent.” Although there’s nothing new there, it’s a great reminder to have your answers ready before you head off to a listing appointment.

Thanks for sharing, Diane!

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RMag_At_MidYear1By Robert Freedman, senior editor, REALTOR® Magazine

Searching for some ideas to give your business a jump? REALTOR® Magazine senior editor Wendy Cole roamed around the 2010 NAR Midyear Legislative Meetings & Trade Expo Thursday, May 13, to learn what new approaches some of you are taking to keep thriving in today’s challenging market.

One idea that really jumped out is meeting with neighbors of a home you just sold and asking them to sign a welcome card for the new owners. The neighbors love it, the buyers love it, and you can bet the neighbors will remember you when they or someone they know is ready to buy or sell.

Watch the short video we took from the conference:

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Show you’re an expert on all things home-value related — and create clients for life — by sharing tips from the new “Weekend Warrior” bundle at the REALTOR® Content Resource, the tool powered by HouseLogic, where your NAR membership entitles you to download free homeownership content for your consumer Web site, blog, or e-newsletter.

Just in time for Memorial weekend, the May “Weekend Warrior” bundle includes tips on projects sellers can conquer in just a weekend, including installing rain barrels, repairing common gutter problems, inspecting and maintaining their garage, and improving curb appeal and safety with outdoor lighting, all of which are available now at REALTOR® Content Resource.

What’s included in the articles? Here’s a sample on installing rain barrels: Continue reading »

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By Robert Freedman, senior editor, REALTOR® Magazine

In real estate, the fewer things that stand in the way of transfer of clear title the better. Of course, as a practical matter, we accept that some properties come with some encumbrances. For example, we might buy a property that includes a utility easement. Because we accept the value of that easement, we buy the property and accept the restriction it places on our use of the property.

But what if the property comes with an encumbrance that provides no public good? That’s what buyers increasingly are facing because of the growth of private transfer fees. These are encumbrances imposed on the title of a new property by the developer to generate a future income stream, whenever the property is bought and sold.

Specifics will differ with each encumbrance, but in general, for the term of the restriction (up to 99 years, typically), the developer imposes a fee—say 1 percent of the purchase price—payable before there can be clear transfer of title.

Six states have already taken action against these fees, incuduing four that have banned them outright.

If these fees are something you think your state association of REALTORS® should look at, you should know that NAR is making free help available to them for drafting proposed state legislation seeking their ban. NAR has model legislation already available, but it also is working with a law firm to draft at no charge to the association proposed legislation to meet their state’s needs. State associations then have a solution to offer their lawmakers when they let them know of their concerns.

In the six-minute video above, Gerry Allen of NAR Community and Political Affairs talks about the growth of the fees, what states are doing to stop them, and how NAR’s assistance can help.

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By Stacey Moncrieff, Editor in Chief, REALTOR® Magazine

RM-HP_mainimage_2HP is putting its products and services on the line to prove that print marketing is still essential to your success — and you could be the beneficiary, with a marketing makeover to start your 2010 off right.

In “The Marketing Makeover Challenge” from REALTOR® Magazine and HP, five REALTORS® will test their marketing prowess using HP printers, paper, design templates, and coaching. All the finalists will walk away with prizes valued at $1,000 — and one lucky winner will receive a prize package worth $4,000, including equipment and supplies from HP and tuition for NAR’s ePRO certification.

The challenge is for brokers and sales associates who currently use a non-HP printer that serves between one and 19 practitioners and staff. Finalists must be committed to a print marketing campaign and willing to work with REALTOR® Magazine and HP during the first quarter of 2010 to complete challenges and create blog posts about their experiences.

Tomorrow, Dec. 30, is the last day to enter. After that, the judges (including me) will begin the process of selecting our five finalists, so if you’ve been thinking about putting your name in the ring, do it now!

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By Wendy Cole, Senior Editor, REALTOR® Magazine

Recently I was chatting with a very successful real estate pro who took great pride in the many plaques and other forms of recognition that his brokerage gave him month after month to acknowledge his enviable sales record. This Florida-based gentleman, with more than 40 years of experience under his belt, is still hard at work every day scoping for buyers and going after new listings.

His business has slowed some in the past few years as it has for many. But clearly the trophies of his excellent work were, and still are, a major source of pride, as well as a centerprice of his marketing effforts. But the encounter made me wonder about the real value of sales contests these days. Do your brokerages encourage competition among sales associates with plaques and other highly visible rewards for individual success?

For a future article in REALTOR® Magazine, we want to hear from broker-owners, managers, and sales associates how important you think it is to publically recognize top performers? Does such recognition motivate others to work harder or does it result in unproductive jealousy or griping? Please share your thoughts and experiences concerning sales contests. Feel free to e-mail me directly if you prefer at wcole@realtors.org.

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