SEO Archive

Will Social Search Change the Way Consumers Find Real Estate Agents?

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® Imagine a future home buyer choosing to do business with you because you both “like” the same coffee shop on Facebook, went to the same school, or because...
September 9, 2011

5 Ways to Help Consumers Find You Online

By Brian Summerfield, Online Editor, REALTOR® Magazine Can consumers easily find information about you and your listings online? If you Google your name or a phrase closely related to your business (e.g., “Townville short sales”), will a link to...

It’s Not ‘Blogging,’ It’s Online Marketing

By Brian Summerfield, Online Editor, REALTOR® Magazine When I wrote a story in REALTOR® Magazine a couple of years ago about the realities of doing business in social media, I interviewed Jay Thompson, a.k.a., The Phoenix Real Estate Guy. Jay’s...

‘What Are Your Purple Lights?’ and 5 Other Important Web Site Considerations

By Brian Summerfield, Online Editor, REALTOR® Magazine Brian Boero, a partner at 1000watt Consulting and prodigious real estate blogger, likes to fly Virgin Airways because it gives off a vibe that makes him feel cool just for being a...

Have a Business Purpose Behind Every Blog Post You Write

By Todd Carpenter, Social Media Manager, National Association of REALTORS® Long before working here at NAR, I ran a mortgage industry insider’s blog called lenderama. We talked about the real estate market, sales tools, government policies, and emerging technologies....
November 12, 2010

Is the Real Estate Blog Dead?

By Katherine Tarbox, Senior Editor, REALTOR® Magazine The question in the headline was asked by Joel Burslem of 1000watt Consulting earlier this year, with the implication being that the answer was affirmative. Perhaps surprisingly, many real estate experts concur,...

2 Blogging Mistakes You’re Probably Making

By Katherine Tarbox, Senior Editor, REALTOR® Magazine I was in Las Vegas last week attending the BlogWorld & New Media Expo 2010 to learn best practices about blogging and social media, and to figure out what really works and...
October 18, 2010

RainCamp: 5 Search Engine Marketing Tips

By Erica Christoffer, Web Producer, REALTOR® Magazine When it comes to search engine marketing, it’s all about reaching your target audience. Real estate coach and self-proclaimed “SEO addict” Ben Kinney presented ways to drive traffic to your Web site...
April 19, 2010