Social Media Archive

Sponsor Webinar: Why Social Media Has Never Worked For You

REALTOR® Magazine is letting people know about a sponsor webinar on how to make better use of Facebook and other social media sites in your business. Below is a description of what you’ll learn by Jason Lutz, COO of...
October 25, 2016

Using Facebook to Generate Offline Referrals

Facebook: is it friend or foe when it comes to building your business? On the face of it, a social media site like Facebook would seem to be a no-brainer for reaching out to people when they’re ready to...
October 24, 2016

WWE Wrestlers: REALTORS® Deliver a KO for Home Shoppers

Now this is an endorsement that will body slam your competition. The Connecticut REALTORS® association has teamed up with WWE Superstars — a show filmed in Connecticut — in a new campaign to educate home buyers and sellers about...
September 26, 2016

Bring 7,000 People to Your Showing — on Facebook Live

If you’re trying to figure out how Facebook Live can expand your marketing efforts, why not try using it to broadcast a showing of one of your listings? Real estate professionals are just beginning to explore Facebook’s livestreaming functionality...

10 Tips to Be a Better Agent

Need more tips for improving your skills and upping your real estate game? We’re all about helping real estate professionals reach greater success, which is why we dedicated the July/August issue of REALTOR® Magazine to lists upon lists of...

Agent Turns Online Marketing Videos Into Comedy Sketches

Terry Waggoner, sales associate at F.C. Tucker Company in Indianapolis, has quite the sense of humor. The real estate agent is applying his aptitude for comedy toward his business, creating funny open-house videos for Facebook and YouTube to draw...
June 17, 2016

The ‘Facebook Moment’ Is Over

Wherever real estate falls in its transformation to a high-tech industry, it’s somewhere between Facebook and Snapchat. That analogy is meant to point out that Facebook, now so commonly used that it’s considered a basic element of modern life,...
January 26, 2016

It’s All in the Details

Many agents focus on showing their value to clients as an expert in their community. But you can get even more granular — and more relevant to a client’s needs — by showing your expertise in each of your...

Fake Complaint Site Now Dormant

It didn’t take long once the pressure was on to shut down Realtor-complaints.com. The Web site was misusing the REALTOR® trademark, posting false complaints about real estate practitioners, and demanding money to have the complaints removed from the site....
January 24, 2013

NAR Execs Make Most Influential List

Among those on Inman News’ latest list of the 100 Most Influential Real Estate Leaders were some familiar NAR faces, starting with 2013 president Gary Thomas, broker-owner of Evergreen Realty in Villa Park, Calif. I profiled Thomas in the...