Social Media Archive

Don’t Let Your Reputation—or Your Wallet—Fall Prey to Scam Complaint Site

A Web site of suspicious origin is misusing the REALTOR® trademark in what seems to be an attempt to get money from real estate practitioners. The site, Realtor-complaints.com, supposedly publishes consumer complaints about real estate agents. However, an investigation by...
January 10, 2013

Can Instagram Sell Your Photos?

Okay, I’m looking for an honest answer here: How often do you install an application on your phone without reading the terms of service? If you are like most people, including myself, the answer is probably “all the time.” ...
December 18, 2012

Go ‘SoMoLo’ With Your Marketing

Marki Lemons is a foodie. She loves trying new restaurants in her Chicago neighborhood. At every restaurant she tries, she takes a picture of her meal via Instagram and writes a review on Yelp. This may not seem like...

REALTOR.com Expands With the Web

The Internet is ever-changing. We saw a reminder of that this week, when Google Chrome took the title of world’s most popular Web browser from Microsoft’s Internet Explorer. REALTOR.com, the public listings site for REALTORS®, is regularly introducing improvements to...

Do You Have ‘Social Media Shiny Object Syndrome’?

The big story in the blogosphere this week is that Facebook has released Timeline for business pages. Blogs will be written, tweets will be made, and I wouldn’t be surprised if there were a few webinars in the works. All of...
March 1, 2012

Exactly How Do You Create Viral Content?

By Katherine Tarbox, Senior Editor, REALTOR® Magazine You’ve probably heard it said more than once, “You need to create viral content in order to bring more traffic to your site.” But that’s really easier said than done, as the...

7 Things I’ve Learned in 7 Years of Blogging

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® I wrote my first blog post about the real estate and mortgage industries on Jan. 27, 2005. Much has changed, but several truths about blogging have remained pretty...
January 27, 2012

Real Estate Industry Predictions for 2012

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® With nearly half of all REALTORS® using social media in 2011, it’s safe to say that it’s no fad. But will further adoption of social media be a...

Are the Right People in Your Sphere of Influence?

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® I had the opportunity to speak last week at the Social Media Club Chicago’s holiday party. Talking to a group of your peers is always great, but the best...
December 20, 2011

It’s not what you learn, it’s what you implement.

There’s no better way to learn about new trends, strategies and tools then to immerse yourself in a live conference. Like many of you, I learned a lot at this month’s REALTORS® Conference & Expo. But learning and implementing...