Social Media Archive

Highlights From This Year’s Board of Directors Meeting

By Robert Freedman, Senior Editor, and Brian Summerfield, Online Editor, REALTOR® Magazine The National Association of REALTORS® held its Board of Directors meeting this past Monday on the final day of the REALTORS® Conference & Expo. If you haven’t...
November 17, 2011

REALTORS® Voice Their Views in Anaheim

By Erica Christoffer, multimedia Web producer, REALTOR® Magazine We asked REALTOR® Conference & Expo goers what things they’ve done differently to boost their business this year. Here’s what they had to say:...
November 13, 2011

Is NextDoor a Ground-Floor Opportunity to ‘Own’ Your Neighborhood?

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® It sometimes feels like a new social network launches every day. For the most part, I don’t see the advantage to most of them. However, one occasionally comes...
October 28, 2011

Who Will Win This Decade’s ‘Tech War’?

By Brian Summerfield, Online Editor, REALTOR® Magazine In an article just published on Fast Company magazine’s Web site, technology writer Farhad Manjoo explores what might be the most important issue in business during this decade: Which company will emerge...
October 19, 2011

Facebook’s Future Plan Presents Real Challenges to Social Marketers

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® If you are my Facebook friend, you might have noticed that I’m listening to Pass the Mic by the Beastie Boys while writing this post. I didn’t actively...
September 26, 2011

New Opportunities for Connections, Branding With Facebook Timeline

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine You may have heard the buzz surrounding Facebook’s impending launch of the “timeline” profile. If not, get ready…it’s sure to take users to the next level in how we share information,...
September 23, 2011

Will Social Search Change the Way Consumers Find Real Estate Agents?

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® Imagine a future home buyer choosing to do business with you because you both “like” the same coffee shop on Facebook, went to the same school, or because...
September 9, 2011

How to Boost Your Twitter Following

By Katherine Tarbox, Senior Editor, REALTOR® Magazine Have you ever looked at list of someone’s Twitter followers and wondered how did they get that many? It’s not uncommon for the average Joe to have upwards of a 1,000 followers....
July 28, 2011

Google+: Should You Join?

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® What was your initial reaction to Facebook? Was it anything like this: “So far, my ‘friends’ fall into two categories. People I already knew before Facebook, and people...
July 20, 2011

Why Paying Attention to Klout Could Be Bad for Business

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® Does anyone remember the first time you heard the term “FICO Score?” You know, that number, determined by some fancy computer algorithm, that determines how likely you are...
July 13, 2011