Social Media Archive

All Things Tech at Inman Real Estate Connect

By Katherine Tarbox, Senior Editor, REALTOR® Magazine The mood in the Grand Ballroom of the Palace Hotel in San Francisco, the site of the 2009 Inman News Real Estate Connect (August 5-7) conference, was remarkably upbeat. With this week’s...

Authenticity and the Social Web

By Brian Summerfield, Online Editor, REALTOR® Magazine In the September issue of REALTOR® magazine, we’re bringing you a cover story on the realities of doing business on the “social Web” — i.e., the vast array of sites that allow...

Market Yourself on Social Media!

By Brian Summerfield, Online Editor, REALTOR® Magazine A couple of weeks ago, I had the good fortune to sit in on a session held here in Chicago for the new Certified Social Media Marketer (CSM) credential. Developed late last...
June 26, 2009

Using Social Media to Get Ahead in the Business

How can you use social media to reach out to your clients in the real estate business? More than 100 real estate pros met today in Chicago for the RE Bar Camp to brainstorm ways to better leverage social...
June 15, 2009

Jack and Suzy Welch Took the Twitter Challenge

By Katherine Tarbox, Senior Editor, REALTOR® Magazine There is an interesting article on the homepage of BusinessWeek from corporate guru Jack Welch and his wife Suzy on why they Tweet. For some time now, Oprah’s been using Twitter and...
June 2, 2009

Trying to Sell Through Social Media? Not So Fast…

By Katherine Tarbox, Senior Editor, REALTOR® Magazine Knowledge Networks, a company that produces social research, recently released a report that shows more than 83 percent of the online population between the ages 13-54 use social media, but less than...
June 1, 2009

My Twitter Challenge

By Katherine Tarbox, Senior Editor, REALTOR® Magazine I recently interviewed Jack Dorsey, one of the co-founders and CEOs of Twitter, for an upcoming technology column in REALTOR® magazine. He is as engaging and as much of a visionary that...
May 28, 2009

Me, Myself, & Facebook.

Recently, a real estate agent I hardly knew asked me, “Don’t you think your Facebook page is unprofessional?” My reply was, “Don’t you think yours is a little too professional?” Both of us are right, or wrong. It depends...
May 26, 2009

Social Media Tips from NAR’s Todd Carpenter

By Laura Melcher, Manager, Editorial Development, REALTOR.org At today’s Communications Directors’ Networking Session, NAR Social Media Manager Todd Carpenter described a recent “blogostorm” in which he and other NAR staff entered an Agent Genius blog debate about rules prohibiiting...
May 12, 2009