social networking Archive

Seeking ‘Best of the Web’ Recommendations

Do you have a well-equipped arsenal of apps helping you work more efficiently? Are there real estate websites and blogs you read to stay up-to-date on news and trends? Are you using social networks in a new or creative...
July 11, 2013

Fake Complaint Site Now Dormant

It didn’t take long once the pressure was on to shut down Realtor-complaints.com. The Web site was misusing the REALTOR® trademark, posting false complaints about real estate practitioners, and demanding money to have the complaints removed from the site....
January 24, 2013

Don’t Let Your Reputation—or Your Wallet—Fall Prey to Scam Complaint Site

A Web site of suspicious origin is misusing the REALTOR® trademark in what seems to be an attempt to get money from real estate practitioners. The site, Realtor-complaints.com, supposedly publishes consumer complaints about real estate agents. However, an investigation by...
January 10, 2013

Can Instagram Sell Your Photos?

Okay, I’m looking for an honest answer here: How often do you install an application on your phone without reading the terms of service? If you are like most people, including myself, the answer is probably “all the time.” ...
December 18, 2012

Do You Have ‘Social Media Shiny Object Syndrome’?

The big story in the blogosphere this week is that Facebook has released Timeline for business pages. Blogs will be written, tweets will be made, and I wouldn’t be surprised if there were a few webinars in the works. All of...
March 1, 2012

7 Things I’ve Learned in 7 Years of Blogging

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® I wrote my first blog post about the real estate and mortgage industries on Jan. 27, 2005. Much has changed, but several truths about blogging have remained pretty...
January 27, 2012

Are the Right People in Your Sphere of Influence?

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® I had the opportunity to speak last week at the Social Media Club Chicago’s holiday party. Talking to a group of your peers is always great, but the best...
December 20, 2011

Facebook’s Future Plan Presents Real Challenges to Social Marketers

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® If you are my Facebook friend, you might have noticed that I’m listening to Pass the Mic by the Beastie Boys while writing this post. I didn’t actively...
September 26, 2011

Google+: Should You Join?

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® What was your initial reaction to Facebook? Was it anything like this: “So far, my ‘friends’ fall into two categories. People I already knew before Facebook, and people...
July 20, 2011

Why Paying Attention to Klout Could Be Bad for Business

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® Does anyone remember the first time you heard the term “FICO Score?” You know, that number, determined by some fancy computer algorithm, that determines how likely you are...
July 13, 2011