Sphere of Influence Archive

Half of Your Business Could Come From Your Spouse

There’s no shame in the game of business. You’ve got connections — friends, family, business associates — and they’ve got connections, too. So why not use them? We’re not suggesting that you turn your loved ones into puppets for...

Is NextDoor a Ground-Floor Opportunity to ‘Own’ Your Neighborhood?

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® It sometimes feels like a new social network launches every day. For the most part, I don’t see the advantage to most of them. However, one occasionally comes...
October 28, 2011

Placing Your ‘Social Engagement’ Numbers in Perspective

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® Facebook recently overhauled their page insights tools to help page administrators better measure engagement on their business pages.  The new tools let users measure how viral a post is, the...
October 17, 2011

Facebook’s Future Plan Presents Real Challenges to Social Marketers

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® If you are my Facebook friend, you might have noticed that I’m listening to Pass the Mic by the Beastie Boys while writing this post. I didn’t actively...
September 26, 2011

Why Paying Attention to Klout Could Be Bad for Business

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® Does anyone remember the first time you heard the term “FICO Score?” You know, that number, determined by some fancy computer algorithm, that determines how likely you are...
July 13, 2011

Is Google+ a License to Talk Out of Both Sides of Our Mouths?

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® I’m a big fan of selective transparency. The concept of showcasing what makes you great and sparing your followers the boring, the mediocre, and the downright ugly stuff...
July 5, 2011

‘Happy Birthday, You’re Unfriended’: Adventures in Anti-Networking

By Todd Carpenter, Social Media Manager, National Association of REALTORS® For the last 10 months, I have been unfriending more people than I friend on Facebook. I made a decision that I would either need to make my account unrealistically vanilla, filter all...

Are Your Social Media Efforts the Online Equivalent of a Comfort Call?

By Todd Carpenter, Social Media Manager, National Association of REALTORS® When I first started originating mortgages in the early 1990s, the refinance market was booming. Because my sales manager wanted to assure my long-term career efforts, he used to...
December 3, 2010

Have a Business Purpose Behind Every Blog Post You Write

By Todd Carpenter, Social Media Manager, National Association of REALTORS® Long before working here at NAR, I ran a mortgage industry insider’s blog called lenderama. We talked about the real estate market, sales tools, government policies, and emerging technologies....
November 12, 2010

What Can Joe Ferrara Teach You About Social Media?

By Todd Carpenter, Social Media Manager, National Association of REALTORS® Industry leader Russell Shaw recently asked if you would prefer to be referred to as a used-home salesman. Russell knows that if you look at being a REALTOR® in...
May 17, 2010