Every day is different. Each one brings new challenges and opportunities, new sources of joy and frustration. But no matter what’s going on, you should be able to maintain a certain level state that’s independent of events, says Jared James, an entrepreneur, real estate speaker, and YPN Lounge blogger.

James, who gave a presentation yesterday afternoon at NAR’s Association Executives Institute in San Diego, Calif., says too many people just react to things that happen to them, thus getting blown around like a dead leaf in the wind. But, he adds, there’s a very simple way to get into a positive, productive mindset every day, regardless of circumstances.

As a serial entrepreneur who currently runs a few companies in addition to traveling all around the country to speak, James uses the following method to get emotionally grounded: No matter where he is or what he’s doing, he spends a half-hour early in the morning each day reading, praying, and reflecting to reach his ideal state.

Additionally, he mentally reviews what he wants to accomplish that day. He says it’s important to get very specific about those tasks. “When you have a desired outcome, your brain gives your body marching orders,” he says. “Every single day, you’re going to have an outcome, whether you set one or not. Wouldn’t you rather have some control over it?”

James suggests implementing a similar routine to reach a consistent emotional state every day and help you achieve goals that will improve your business. You may not think you have the time, but as James says, “People say they don’t have a half-hour in the morning to do this. Well, do you want a spend a half-hour doing this, or eight hours or more not accomplishing anything?”

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If you want to know what approaches to marketing, technology, and business strategy work in real estate today, simply look to the people who are doing well. Four real estate professionals who have at least $20 million in sales volume per year shared the stage during Inman’s Real Estate Connect event in San Francisco and offered examples of things they’re doing to find success in difficult times.

In a panel discussion moderated by Better Homes & Gardens Real Estate President and CEO Sherry Chris, these young practitioners covered how they’re bringing in clients, managing teams, promoting properties, and more. Here are four key takeaways from that conversation:

1. Serve up sizzle and steak.

Raj Qsar, a REALTOR with Premier Orange County Real Estate in Southern California, markets his listings with polished high-definition videos and HDR photography. But, he added, that’s just the “sizzle” of his business. “The steak is being able to close with multiple offers at a higher price [than surrounding homes],” he said. Takeaway: Real estate pros need to be adroit negotiators and skilled transaction managers first and foremost. But good marketing helps a lot.

2. Go beyond Facebook and Twitter.

Speaking of sizzle, Linnette Edwards, an associate broker based in the Bay Area who has ranked in Better Homes & Gardens Real Estate’s top 10 agents nationwide each of the past three years, gave attendees some insight into how she’s creatively and effectively leveraged media that haven’t cost her a dime. Along with the usual social networks real estate pros use, she reviews local restaurants, shops, and cultural attractions on Yelp, which has become a steady source of leads. In addition, she was featured in an episode of House Hunters, which led to her most recent transaction. Takeaway: Facebook and Twitter can be effective tools, but they’re saturated with real estate practitioners. Try connecting with consumers through other channels.

3. Have a flexible strategy.

Matt Beall, principal broker and owner of Hawaii Life Real Estate Brokers, started his business in June 2008, a couple of months before the financial collapse. “It’s been a wild ride,” he said, but added that the brokerage has thrived because of its ability to adapt quickly to change. “Our growth strategy is that we don’t have a growth strategy,” he said. “We navigate based on the current circumstances in the market.” This approach has produced a highly collaborative, supportive work culture. “We keep the same essence whether we’re helping someone buy a house or helping someone change their career,” Beall said. Takeaway: Don’t pine for the “good old days” of real estate, whatever era that might be for you. Stay attuned to today’s market, and be prepared to roll with changes.

4. Use past and existing clients to bring in new business.

Are your clients praising you to the high heavens? Ask them for a referral or a testimonial, said Lisa Archer, a broker and agent with Keller Williams Realty in Charlotte, N.C. If they — and you — spread the word about their good experiences with you, you’ll be priming your pipeline. “If you’ve got one client, you’ve got a story,” Archer said. “Use that.” Takeaway: Don’t let the most effective free marketing opportunity pass you by. If your clients tell you they’re impressed by the way you did something, give them a way to share that with others.

People, Ideas, Hardware

On September 10, 2009, in Selling, by Brian Summerfield

By Brian Summerfield, Online Editor, REALTOR® Magazine

One of the most interesting and original thinkers of the 20th century may have been a colonel in the U.S. Air Force that few people have heard of. John Boyd, a former fighter pilot who transformed into a military strategist later in his career, was a colorful and cantankerous interlocutor and a thorn in the side of many high-level, careerist officers who worked in the Pentagon. But he was also indisputably brilliant, and a major influence on several subsequent figures, such as current Secretary of Defense Robert Gates.

Boyd’s rich body of work is too complex to go over in a single blog post, and not all of it can be directly tied to real estate. However, I think one of his more succinct maxims is worth sharing here: Continue reading »

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