At a briefing during the group’s annual conference, NAHB Vice President of Survey and Housing Policy Research Paul Emrath was upbeat about the recovery of housing targeted toward seniors and baby boomers. He noted in particular that builder confidence in new, single family homes in the 55-plus market tripled in the third quarter of 2012 as compared to the same time in 2011.
“Everything is up, year-over-year,” Emrath said. “It’s an indication that we’re starting to dig out of the hole we fell into in 2009.”
In NAHB’s forecast, boomers and seniors are projected to grow their share of the market over the next few years. By 2020, the group expects the market share of U.S. households in the 55-plus age bracket to grow more than four percent, to 46.6 percent.
Yet Emrath warned that the future of NAHB’s reporting on boomer and senior markets is in peril because the Census Bureau changed the way that they collect generational information.
“The forecast that you just saw is at risk right now,” Emrath said. “When I get back to Washington, I’m going to spend a lot of time writing letters trying to persuade [HUD and the Census Bureau] that they were misguided in removing these 55-plus questions from their surveys.”
In addition to the economic data, Emrath hit a few of the boomer and senior highlights of NAHB’s new consumer preference survey, called What Home Buyers Really Want. Continue reading »
By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine
Are you a local association looking to create an effective communications plan? Melynn Sight, president of nSight Marketing who specifically helps associations connect with members, says you have to start by listening.
“We see the world as we are; we don’t see the world as it is,” says Sight. “If we can try to bridge that gap just a little bit, maybe we can solve a couple of the communication problems that drive you crazy.”
Sight offered tips and suggestions to a packed room of real estate professionals at Midyear’s Communications Director Networking session on Tuesday. Listening to your members, she said, will tell you how to best communicate to meet their needs. Continue reading »