By Brian Summerfield, Online Editor, REALTOR® Magazine
Being innovative doesn’t necessarily mean diving into new technologies all the time. It doesn’t mean trying to reinvent the wheel. And it certainly doesn’t mean focusing lots of your energy on something perceived to be hip or avant-garde to the detriment of the core of your business.
That was the message from Matt Dollinger, vice president of strategic development at brokerage @properties, and Eric Bryn, vice president of digital innovation at brokerage Baird & Warner, in separate presentations at the Xplode conference in Chicago last week.
Dollinger — his presentation slides are here — said he’s amazed by the amount of time real estate practitioners spend on things that aren’t bringing them business. “More people have done a transaction off of an open house than off of Twitter,” he said. “But they spend a lot more time on Twitter.”
He argued that technology won’t save your business, then quoted real estate consultant and commentator Rob Hahn: “It ain’t the technology. All technology does is make what you do more efficient. If what you do is crap, it makes crap more efficient. If what you do is valuable, then it makes that more efficient. Microsoft Word is an amazing piece of technology, but it can’t write the next Great American Novel for you.”
True innovation, especially when you lack time and resources, requires a concentrated approach rather than a try-anything-and-everything system. Thus, when it comes to being innovative, Dollinger recommends doing the following: Continue reading »
By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine
From beginners to pros, WordPress Camp had something to offer every blogger at the 2010 REALTORS® Conference & Expo Monday. Technology and marketing experts presented dual-track sessions for novice bloggers and advanced WordPress users.
Blogging has proven to be a valuable tool for real estate professionals to demonstrate industry and community knowledge, as well as express identity and brand. The sessions provided tips to help leverage the medium and connect with potential clients.
“WordPress is a perfect forum for real estate Web sites,” said presenter and co-WordPress Camp organizer Dustin Luther with 4realz. “There’s a lot of talk right now about marketing via social media. But we really wanted to focus on creating a great Web site.”
Presenter Steve Zehngut, from Zeek Interactive, honed in on integrating real estate tools on a WordPress blog.
When choosing a theme – or the overall design of your WordPress Web site – Zehngut recommended Woo Themes, which provides customizable Web designs for $70 to $200.
Zehngut also listed a few must-have plugins for a real estate WordPress site: Continue reading »
By Todd Carpenter, Social Media Manager, NATIONAL ASSOCIATION OF REALTORS®
I’m a big fan of RE TechSouth. It’s a regional real estate technology conference that’s been held in Atlanta every spring for the last three years. As you would imagine, the focus is on Web tools, blogs, online reputation management, and social media. While attending last spring, an agent said to me, “Why can’t NAR be more like this?”
The NAR Annual Conference and Expo isn’t designed to be just like RE TechSouth. There’s a much more diverse audience and a broader assortment of topics covered. Technology is not the only component of a successful career in real estate. But just because #nardigras doesn’t focus solely on cutting edge technology, doesn’t mean there will be any shortage individual sessions and opportunities focused on it this year. Continue reading »