Twitter Archive

Better Ways to Connect With Your Followers on Social Media

I’m hearing some really interesting ideas from the communications directors of state and local REALTOR® associations for how to get more traction on social media. They’re at the REALTORS® Legislative Meetings & Trade Expo in Washington, D.C., discussing things...

A House That Sells Itself — as the Salesperson

Real estate professionals always talk about giving the homes they sell more personality. Of course, that usually comes in the form of inspired staging, bold paint jobs, and creative landscaping. Rarely do they mean it so literally as to...

Are You Measuring Your Social Media Influence?

By Katherine Tarbox, Senior Editor, REALTOR® Magazine You’ve probably heard more than just one person say that they are a social media “expert.” In the early days of social networks (and can you believe that Facebook is already eight...
February 17, 2012

REALTORS® Voice Their Views in Anaheim

By Erica Christoffer, multimedia Web producer, REALTOR® Magazine We asked REALTOR® Conference & Expo goers what things they’ve done differently to boost their business this year. Here’s what they had to say:...
November 13, 2011

Placing Your ‘Social Engagement’ Numbers in Perspective

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® Facebook recently overhauled their page insights tools to help page administrators better measure engagement on their business pages.  The new tools let users measure how viral a post is, the...
October 17, 2011

How to Boost Your Twitter Following

By Katherine Tarbox, Senior Editor, REALTOR® Magazine Have you ever looked at list of someone’s Twitter followers and wondered how did they get that many? It’s not uncommon for the average Joe to have upwards of a 1,000 followers....
July 28, 2011

Why Paying Attention to Klout Could Be Bad for Business

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® Does anyone remember the first time you heard the term “FICO Score?” You know, that number, determined by some fancy computer algorithm, that determines how likely you are...
July 13, 2011

Twitter 2.0

By Katherine Tarbox, Senior Editor, REALTOR® Magazine The popularity of Twitter is undeniable. As the social media application celebrated it’s 5th anniversary in March, the company disclosed that a record one billion tweets are now sent out weekly.   And there is no...

5 Fast Facebook Tips

By Brian Summerfield, Online Editor, REALTOR® Magazine Optimizing your presence on Facebook doesn’t have to be an exhaustive ordeal. According to Lauren Mitrick, a practitioner with Jameson Real Estate in Chicago and a member of REALTOR Magazine’s 30 Under 30...
April 20, 2011

Get ‘Virtually’ Ready for AEI in Dallas

Are you an association executive? Are you heading to the AE Institute event in Dallas next week? Be sure to take advantage of new tech tools to help you before and during AEI. You can create a customized schedule...
March 10, 2011