Building Hope

On November 9, 2012, in Conference & Expo, by Erica Christoffer

Four hurricanes pounded Florida in August and September 2004, and Rob and Marlena Burger are still recovering eight years later. Their Orlando storefront printing and design business was destroyed, and the couple ended up living and working in an old mobile home that suffered from severe leaks, electrical issues, and mold.

The couple was losing hope of ever owning a home, until they found Habitat for Humanity of Greater Orlando Area. Now, the Burgers are among the 58 families moving into the Stag Horn Villas, an $8 million, energy-efficient, townhome community built by Habitat.

“At one time, we were treading water in a sea of despair,” said Burger. “But since Habitat, we’ve been floating in an ocean of gratitude.”

About 100 REALTORS® volunteered their carpentry skills at the Stag Horn Villas development Wednesday morning. This is the 12th year members of NAR have participated in a Habitat for Humanity build during the REALTORS® Conference & Expo. NAR contributed $50,000 to the Stag Horn Villas project.

“Every nail you drive, every paint brush you use, every item you carry, recognize that you’re not just helping these folks, but you’re helping this country,” Moe Veissi, 2012 president of NAR, told the REALTOR® volunteers. “Not just the economic health of America depends on home ownership, we know that the social and cultural health of this country knits its fabric together by people who live in communities that you are helping to build.”

When Paul Yorkis was young, his mother took him to the Democratic Party headquarters and asked him to stuff envelopes in support of Adlai Stevenson who ran for president twice during the 1950s.

“It was fun and people were happy I was there,” said Yorkis, president of Patriot Real Estate in Medway Mass., a member of the Massachusetts Democratic State Committee, a Democratic National Convention delegate, and national chair of the non-NAR affiliated REALTORS® for Obama.

That experience as a child was formative for Yorkis, who continued to explain that politics is deeply rooted in the lives and culture of those living in his home state of Massachusetts. “In Massachusetts, there’s a few sports – the Red Sox, the New England Patriots, the Bruins, the Celtics, and the other sport is politics.”

Yorkis decided to become a delegate representing Massachusetts at the DNC in Charlotte, N.C., last week, because real estate – among other issues – needs to be represented and addressed at the federal level. He knows how important it is to keep housing front and center when talking to lawmakers – especially the accessibility of the American dream of home ownership, as Yorkis himself experienced homelessness for a short time as a child.

“REALTORS® do amazing things. The reason I’m at the convention is because I believe it’s the little stuff that has the ability to impact politics,” Yorkis said.

Yorkis did leave his mark at the DNC. He submitted testimony to the drafting and platform committee of the Democratic National Committee. Part of the platform deals with housing and the last sentence of the approved platform was adapted from Yorkis’s testimony. It states: “The president remains committed to creating an economy that’s built to last, where home ownership is an achievable dream for all Americans.

Yorkis was one of approximately 20 REALTORS® who served as delegates at the DNC this year. This video looks at how members of the National Association of REALTORS® had an impact that the convention and why political involvement – whether it be Republican or Democratic – is vital to the real estate industry.

By Katherine Tarbox, Senior Editor, REALTOR® Magazine

You’ve probably heard it said more than once, “You need to create viral content in order to bring more traffic to your site.” But that’s really easier said than done, as the videos that get spread across the net seem to have a je ne sais quoi about them and there isn’t just one formula to ensure that your followers will press the share button or send the information in an e-mail. While often these videos can seem like just a good laugh, they do bring about brand awareness. If you want to promote that your office is fun to work with, these videos do the job.

“Don’t try and reinvent the wheel,” says Steve Curran, founder and chief creative officer at Pod Design, at the Social Media Summit held this week in Las Vegas. Instead of trying to start from scratch, Curran suggests looking at what videos are already viral and playing off of that.

Here are two good examples of that: Continue reading »

By Brian Summerfield, Online Editor, REALTOR® Magazine

Much of the promise of tablet PCs — in terms of both personal and professional use — is still in the future. For most people, these products are still not a viable computing substitute for desktops or laptops for reasons ranging from network power and speed to word processing capabilities. Still, there are a few valuable functions of tablets that real estate pros can take advantage of right now, according to Jeff Lobb, vice president of technology at EXIT Realty.

In his presentation this morning at the MRIS Xplode conference in Silver Spring, Md., Lobb identified the following five uses for tablets in real estate today:

  1. Immediate access to listing data (Lobb said it was crucial for real estate practitioners to have “Data, on demand, where you stand.”
  2. Real estate search by location (via geolocation apps)
  3. Planning calendar
  4. Listing presentations
  5. Video/photo capture and demonstrations

In addition, Lobb mentioned these apps as must-haves for taking on these tasks: Continue reading »

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We’re #11!

On December 2, 2010, in NAR, Social Media, Technology, by Brian Summerfield

By Brian Summerfield, Online Editor, REALTOR® Magazine

According to digital think tank L2, that is: The organization slotted the National Association of REALTORS® 11th in a “digital IQ” ranking of 100 public-sector organizations, including government bureaucracies, political parties, and not-for-profits, including professional associations. (Hat tip: SocialFish.)  L2 expressly cited NAR’s “robust digital marketing,” video contests, and targeted microsites as rationales for the ranking.

L2 calculated the list by considering each organization’s approach to content and connections on its Web site, as well as digital, social, and mobile platforms. Its elevated placement of NAR puts us in the “Gifted” category of L2’s classification, which means we’re in the same league as organizations such as AARP, the Smithsonian Institution, and the U.S. Air Force. It also means we’re the highest-ranking professional association on the list (just one of the many ways you’re getting great returns for your $80 annual membership dues).

But we’re not ones to rest on our laurels. We’ve got exciting plans in the works that will help us contend for the elite “genius” category next year. So watch your back, NASA, PETA, and Democratic National Committee!

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By Katherine Tarbox, Senior Editor, REALTOR® Magazine

While it may seem amateur video is already gaining a lot of momentum online, experts at BlogWorld & Expo 2010 believe this trend will take off even more in 2011. Growing access to video via tablet computers or mobile devices is driving the demand up. A few years ago, most iPhone users couldn’t watch a video on that device, but now they can and do, and they want more. Additionally, Sony believes that more users will be watching Internet video, and the proof is a new HDTV powered by Google TV, which allows users to connect to the Internet through their home wireless networks.

The commentators at BlogWorld believe this development will produce a rise in “vlogging,” or video-driven blogging. (Read this post for more info on this phenomenon.)

Video can be especially beneficial for real estate blogs because images sell properties. Many bloggers already incorporate video into their blogs, but we’ll see much more of it in a matter of months. And soon, consumers may expect practitioners to be able to record and produce a polished video tour. Consider this a gentle reminder to get started in vlogging.

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By Katherine Tarbox, Senior Editor, REALTOR® Magazine

Last Friday, I traveled to Milwaukee to visit the first children’s interactive real estate exhibit at the Betty Brinn Children’s Museum. Hope you enjoy the fun.



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By Brian Summerfield, Online Editor, REALTOR® Magazine

During the 2010 Midyear Legislative Meetings & Expo a couple of weeks ago, I had the pleasure of watching real estate pros and YPN members Brian Copeland and James W. Nellis II participate in a panel on how to use video as a promotional tool. Here are four tips they offered to attendees:

Make stuff people want to watch. Most people aren’t interested in videos that amount to a commercial. They would rather be informed and entertained. So instead of producing a video of you talking about why you’re so great, make one in which you present yourself as an expert on a topic related to real estate. For example, Copeland, who is based in Nashville, attracts consumers by producing videos that highlight neighborhoods in the area. “I don’t sell homes to start with. My first sale is the neighborhood,” he says. Continue reading »

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By Brian Summerfield, Online Editor, REALTOR® Magazine

RMag_At_MidYear1The 2010 REALTORS® Midyear Legislative Meetings & Expo is getting underway this week. Like last year, this event will kick off tomorrow with the Real Estate Summit, a day-long look at high-level trends and industry issues with leading commentators from the worlds of real estate, business, media, and politics. That will get started tomorrow morning with the Legislative & Political Forum, which will include remarks from FHA Head David Stevens, as well as what should be a lively debate between GOP strategist Ed Gillespie and former Democratic National Committee Chairman Terry McAuliffe.

There will also be a great deal of discussion about new initiatives from the National Association of REALTORS®. On Wednesday, the local and state associations that were selected to have innovative new ideas funded and supported by the Game Changers program will give presentations on their projects. In addition, the REALTORS Property Resource™ (RPR), which was publicized at last year’s Midyear Meetings, will definitely be a popular topic. (For more on that, see this new video from Dale Stinton and 2010 NAR President-Elect Ron Phipps.) Continue reading »

By Robert Freedman, Senior Editor, REALTOR® Magazine

There are many reasons for the success of NAR’s most recent Call for Action, to which more than 18 percent of NAR members—a record— responded.

First and foremost is the compelling subject of the CFA: getting the home buyer tax credit extended and expanded. As NAR Chief Ecionomist Lawrence Yun has been saying for weeks, residential home prices are stabilizing and are on the cusp of heading up—the all-important precursor to restored confidence in homeownership. We’re relying on that improved confidence to boost sales, tighten inventories, and restore healthy credit markets.

Given that, letting the credit expire on Nov. 30 could have stopped sales momentum dead in its tracks.

It was also huge that Congress added the $6,500 credit for repeat buyers, because throughout 2009 much of the sales weight has been carried by first-time buyers. For market stability, repeat buyers needed to get off the fence and Congress saw that. Continue reading »

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