By Brian Summerfield, Online Editor, REALTOR® Magazine
How will you be reaching consumers 10 years from now? Before you mull over that question, think about how you might have answered 10 years ago. Would you have predicted Facebook, texting, or QR codes?
It’s not easy to forecast how you’ll be marketing your listings and business in a decade, five years, or even just by the end of this year. But according to Alex Rosenblatt, regional promotions executive at SCVNGR, a Google-funded, location-based gaming company, there’s a good chance that you’ll be “leveling up” to the game layer sometime in the future.
According to Rosenblatt, who spoke Wednesday afternoon during the general session at Inman’s Real Estate Connect conference in New York, the game layer, which he defines as a virtual gaming overlay of the physical world, is “under construction” right now. Additionally, most of the game layer that does exist is presently cluttered up with overt, unsophisticated corporate retail marketing messages. “We can do better,” he said.
“Doing better,” Rosenblatt said, means really engaging consumers with location-based games instead of pushing promotions out to them. To make meaningful connections, you’ll need to be aware of the three dynamics of the game layer: Continue reading »