Web presence Archive

Is Google+ a License to Talk Out of Both Sides of Our Mouths?

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® I’m a big fan of selective transparency. The concept of showcasing what makes you great and sparing your followers the boring, the mediocre, and the downright ugly stuff...
July 5, 2011

7 Deadly Sins of Real Estate Social Media

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® Mistakes. Everyone is bound to make them. (I have made more than a few of my own.) When jumping into social media, many of the biggest gaffes people...
June 3, 2011

5 Ways to Help Consumers Find You Online

By Brian Summerfield, Online Editor, REALTOR® Magazine Can consumers easily find information about you and your listings online? If you Google your name or a phrase closely related to your business (e.g., “Townville short sales”), will a link to...

It’s Not ‘Blogging,’ It’s Online Marketing

By Brian Summerfield, Online Editor, REALTOR® Magazine When I wrote a story in REALTOR® Magazine a couple of years ago about the realities of doing business in social media, I interviewed Jay Thompson, a.k.a., The Phoenix Real Estate Guy. Jay’s...

Should You Post Your Listings on Facebook?

By Katherine Tarbox, Senior Editor, REALTOR® Magazine There’s been a lot of debate since the dawn of social media about best practices for selling on these platforms. When it first became widespread, a lot of practitioners started putting any...

Net Neutrality Ruling a Win for REALTORS®

By Robert Freedman, Senior Editor, REALTOR® Magazine The Federal Communications Commission yesterday issued rules to require all Internet content to be treated the same by the companies that control the flow of Internet data into homes and offices. NAR supports this so-called...
December 22, 2010

‘Happy Birthday, You’re Unfriended’: Adventures in Anti-Networking

By Todd Carpenter, Social Media Manager, National Association of REALTORS® For the last 10 months, I have been unfriending more people than I friend on Facebook. I made a decision that I would either need to make my account unrealistically vanilla, filter all...

Are Your Social Media Efforts the Online Equivalent of a Comfort Call?

By Todd Carpenter, Social Media Manager, National Association of REALTORS® When I first started originating mortgages in the early 1990s, the refinance market was booming. Because my sales manager wanted to assure my long-term career efforts, he used to...
December 3, 2010

Just Because They ‘Follow,’ It Doesn’t Make Them Sheep

By Todd Carpenter, Social Media Manager, National Association of REALTORS® Possibly the most common misunderstanding I work to dispel is the notion that once you have earned a relationship via social media, it represents a captive audience. They aren’t really “followers”, or...
July 7, 2010

Browser Beware! Real Estate Snafus on the Wild, Wild Web

By Brian Summerfield, Online Editor, REALTOR® Magazine When I was in college at the University of Tennessee, Knoxville, there was a group called the Party of Darkness (PoD) that ran candidates in the student government elections every year …...