Web sites Archive

Web Metrics That Count

You’ve got a business site, blog, Facebook page, Twitter account, and LinkedIn profile — all of which are accurate, up-to-date, and full of interesting content. You’re good to go on the Web, right? Maybe not. Unless you’re rigorously tracking...
August 2, 2012

It’s Not ‘Blogging,’ It’s Online Marketing

By Brian Summerfield, Online Editor, REALTOR® Magazine When I wrote a story in REALTOR® Magazine a couple of years ago about the realities of doing business in social media, I interviewed Jay Thompson, a.k.a., The Phoenix Real Estate Guy. Jay’s...

‘What Are Your Purple Lights?’ and 5 Other Important Web Site Considerations

By Brian Summerfield, Online Editor, REALTOR® Magazine Brian Boero, a partner at 1000watt Consulting and prodigious real estate blogger, likes to fly Virgin Airways because it gives off a vibe that makes him feel cool just for being a...

Net Neutrality Ruling a Win for REALTORS®

By Robert Freedman, Senior Editor, REALTOR® Magazine The Federal Communications Commission yesterday issued rules to require all Internet content to be treated the same by the companies that control the flow of Internet data into homes and offices. NAR supports this so-called...
December 22, 2010

HouseLogic Nominated for Innovator Award

HouseLogic, the National Association of REALTORS’® new consumer Web site covering all facets of homeownership, is a finalist in the 2010 Inman News Innovator Awards’ “media site” category. HouseLogic’s nomination places it in the running for Inman News’ People’s...

Nobody Cares About Your Custom Facebook Page

By Todd Carpenter, Social Media Manager, National Association of REALTORS® This is my opinion, based on anecdotal evidence. If you think you can prove me wrong, please speak up. All the social media experts are telling you you have to...

Web Traffic Trends Point to Highly Educated Buyers

By Erica Christoffer, Contributing Editor, REALTOR® Magazine Several bits of news have popped up in the past week, reminding us just how significant real estate Web sites have become in today’s market and in today’s online culture. Last Friday,...