In February, REALTOR® Magazine and HP launched a six-week competition, “The Marketing Makeover — Stage Your Business for Success,” to help a select group of real estate professionals improve their marketing materials using HP products and services.
From more than 300 applicants, five finalists participated in the challenge, developing logos, property brochures, and more. All the contestants turned in great efforts, but only one could be declared the winner. We’re pleased to announce that Hans Ziegenbein, a practitioner with @properties in Chicago, was selected through a combination of judges’ scores and online voting in Weekly Challenge polls. For his achievement, Ziegenbein gets the grand prize (approximate value: $4,000), which includes: Continue reading »
By Brian Summerfield, Online Editor, REALTOR® Magazine
Another week, another great collection of promotional materials developed by the finalists in the REALTOR® Magazine/HP Marketing Makeover Challenge. This week, the REALTORS® created branded newsletters using HP tools and services to share property information with and generate interest from current and potential clients.
Along with de rigueur elements such as listing and contact info, the newsletters included some nice flourishes. One of them offered some home staging tips, another highlighted area communities, and another included a rundown of local real estate market statistics. And as far as design goes, they all looked very good.
We’ve got one week left in the Marketing Makeover Challenge, so make sure to get your votes in for your favorite finalists, and register for your chance to win a $100 credit for HP solutions. You can read about everything they’ve done so far — and cast your votes for the best entries — at the official contest blog.
By Brian Summerfield, Online Editor, REALTOR® Magazine
In the spirit of this week’s Marketing Makeover Challenge, “Getting the Word Out,” the finalists in the REALTOR® Magazine/HP contest designed postcards to promote their businesses to potential buyers and sellers.
As in weeks past, the contestants used the medium in a distinctive way. One finalist created a postcard that tried to convert FSBOs into clients. Another used it to promote updates to his brokerage’s Web site. A third promoted the home buyer tax credit on her postcard, and a fourth publicized an upcoming open house.
It’s been very exciting to watch these REALTORS® develop and improve upon their marketing materials each week, and I look forward to seeing what they come up with for the final two challenges. Follow their progress at the Marketing Makeover Challenge contest blog. Also, be sure to vote for your favorite finalist in each week’s challenge and register for your chance to win $100 in credit for HP products and services.
By Brian Summerfield, Online Editor, REALTOR® Magazine
We’re close to the halfway mark of the REALTOR® Magazine/HP Marketing Makeover Challenge, in which five real estate pros compete to see who can use HP products and services to improve their branding and marketing materials the most.
In this week’s challenge, the finalists are showcasing their brand’s personality through brochures that promote their listings and/or businesses. Using HP’s Creative Studio for Business, the Officejet Pro 8500 Wireless All-in-One, tri-fold brochure paper, and their own skill and intuition, the contestants created polished print products that effectively conveyed who they are and what they offer.
Each one had a slightly different approach from the other. For instance, one of them explained the importance of using a licensed real estate professional. Another offered a list of client testimonials. A couple of others offered detailed bios of the practitioners themselves.
If you haven’t checked out the Marketing Makeover Challenge blog yet, have a look. I believe you’ll come away with a few new ideas for your own personal marketing. And while you’re there, be sure to vote for your favorite contestant in each weekly challenge!
By Brian Summerfield, Online Editor, REALTOR® Magazine
The HP/REALTOR® Marketing Makeover Challenge got underway this week, with our five contest finalists vying to win the competition’s grand prize: $4,000 in products and credit from HP, and a free National Association of REALTORS® e-PRO® course.
During the next six weeks, the finalists will go through a “Weekly Challenge,” in which they apply the skills and knowledge they’ve learned—along with the HP tools they’re using—to improve some aspect of their marketing materials. Last week, they worked on redesigning the logos for their personal business or brokerage.
Each of the contestants took a different approach to this challenge. One of them determined that his “brand” centered around his own reputation and proficiency, and designed his logo accordingly. Another developed his logo to reflect local landmarks, thus emphasizing a connection to the community. A third created a logo that emphasized her company’s green focus.
You can follow the finalists’ exploits at the Marketing Makeover Challenge blog, where they’ll be writing about their achievements in marketing and branding each week. Hopefully, you’ll come away with some ideas and insights on improving your own marketing efforts. Read about their latest experiences here, and remember to vote for your favorite!
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