Whether the New York Jets go big or go home in the NFL’s 2013 season, every game they play is a touchdown for one real estate brokerage.
New Jersey-based Weichert, REALTORS®, has been named the official real estate company of the Jets, which means it stands to get its advertising in front of the team’s 7 million diehard fans — and beyond. The deal will give Weichert signage prominent display at all Jets home games, including spreads on in-stadium TVs. Weichert ads will also be displayed on the highly trafficked NewYorkJets.com Web site, and the company will sponsor the team’s “Jets Talk LIVE” weekly Web program. Radio ads for the company will air during ESPN’s coverage of Jets games.
“Weichert is the largest privately owned real estate company in New Jersey, and the company’s commitment to excellence is similar to ours,” says Marc Riccio, senior vice president of the Jets, whose stadium is in East Rutherford, N.J.
This go-round, though, the Jets’ success could have a big impact on Weichert’s. The team is likely wondering how far they’ll get without star quarterback Mark Sanchez, who’s out with a shoulder injury. But the path to the playoffs started out with a bang this year: The Jets clipped the Tampa Bay Buccaneers to win their season opener Sunday. That bodes well for Weichert. Continue reading »