Lately, I’m hearing more and more about the importance trying to separate the personal from the professional on Facebook. Several people recently have floated the idea to me that one should consider creating both a professional and personal profile. I disagree. RE Connect founder Kit Mueller once said,
“Creating two profiles on Facebook or Twitter is like showing up to a cocktail party twice. Once in a suit, then again in a Hawaiian shirt.”
You are who you are. Your clients may identify with you because you have pictures of your new puppy, or mentioned the great day you spent on the golf course. Your non-clients/friends will appreciate that you sometimes provide commentary about the real estate market, just as you would have had they asked you during a backyard barbecue. Every day as an agent, your personal and professional lives crash into each other. It’s a good thing. It seems perfectly normal if you forget about social networks for a minute and just think about how you deal with people face to face.
In some cases, you may not want EVERYTHING you post on Facebook to be visible to all of your friends. One example might be pictures of your children. But that’s solved easily by creating a custom group of friends, like “family,” then setting the privacy settings for that picture (or picture album) so that only that group can see it. Overall though, be yourself. It’s a ”social” network, after all.
Todd Carpenter, Managing Director of the Data Analytics Group at NAR
I'm a twenty year veteran of the real estate and mortgage industry, focusing on technology that fosters relationships between professionals and consumers. I am a subject matter expert in data analytics, online consumer trends, enterprise social media strategy, listing data, agent ratings, and public facing MLS portals.