Interesting Developments at the Board of Directors Meeting

By Brian Summerfield, Online Editor, REALTOR® Magazine

There was a lot of ground covered during the Board of Directors meeting Monday at the 2009 REALTORS® Conference & Expo. Here are some of the highlights:

•The REALTOR® Property Resource (RPR): Attendees got a guided tour of this impressive new site, which ultimately aims to cover pretty much every property in the United States. RPR will be a massive database that will allow NAR members (and only NAR members) to search properties across numerous criteria, from school districts to tax info. Users will also be able to gauge the value of a property based on home improvement projects, site conditions, and comparables. Call it contemporary. Call it cutting edge. Just don’t call it an MLS.

•HouseLogic.com: This new consumer-oriented site will help consumers become responsible home owners. Through HouseLogic, they can get information about high-value improvement projects and interact with other “alpha” home owners. For REALTORS®, it’s way to connect with and serve as a resource for current and potential clients, and get consumers behind certain legislative calls to action.

•REALTOR.com: Errol Samuelson, president of REALTOR.com®, emphasized the company’s dominance of the market. He offered some interesting stats to make his point: REALTOR.com currently holds 63 percent of the market, and the nearest competitor only has 10 percent. Moreover, approximately five billion properties were viewed on REALTOR.com last month. Samuelson also discussed some important new features, such as predictive search and social media elements, and pointed attendees to two sites: beta.realtor.com, a test site for improved search and Freetrainingatrealtor.com, which offers programs to familiarize users with the site and its functionality.

NAR CEO Dale Stinton summed it all up nicely after the RPR demo.

“This is a very big day for us,” he said. “We’re redefining and redeveloping the entire value proposition for our members. It’s not about technology. It’s not about money. It’s not about NAR politics. It’s not about the business of NAR. It’s about core competencies: We’re oriented toward service, we have scale, and we have leadership, and we’re trying to take advantage of these qualities on your behalf. We’re laser-focused on providing services to our member agents and brokers now.”

For complete Board of Directors meeting coverage, go here.

Brian Summerfield

Brian Summerfield is Manager of Business Development and Outreach for NAR Commercial and Global Services. He can be reached at bsummerfield@realtors.org.

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