If you’re trying to figure out how Facebook Live can expand your marketing efforts, why not try using it to broadcast a showing of one of your listings? Real estate professionals are just beginning to explore Facebook’s livestreaming functionality as a way to better engage with their audience, though you should be aware of some of the security threats a live broadcast can pose. But we can safely say that Leigh Brown, ABR, CRS, broker-partner at RE/MAX Executive Realty in Charlotte, N.C., knocked it out of the park when she took her Facebook Live viewers on a tour of a foreclosure she’s selling.
It wasn’t just a video property tour — which, by the way, drew nearly 7,000 views. (That’s a lot of potential buyers!) Brown’s live broadcast served triple duty as an educational piece for what buyers should look for in foreclosures, a behind-the-scenes look at what her job is like, and a marketing tool for her listing. And, of course, there’s plenty of that trademark quick wit Brown has become known for industrywide.
“My plan is to be accessible and real — no big surprise there for anyone who knows me — and to make sure consumers get what they want, which is a glimpse into the world of real estate,” Brown says. “I won’t do Facebook Live on every house, just sporadically to keep [my social channels] from getting too repetitive. This house has a story, though, and pictures would not adequately tell it. It was also a chance to answer questions I had been receiving from prospects in a way that is honest and relatable.”
Brown says she received four offers on the home after her live showing, which aired July 6. The video above is a YouTube upload of Brown’s Facebook Live post, but here’s the original on her Facebook page.