Author Archive

Hola, Bonjour, Hej, Allo, Ciao

By Erica Christoffer, multimedia Web producer, REALTOR® Magazine It was a truly a “small world after all” in Anaheim Thursday night. More than 300 representatives from 30 countries gathered for the International Welcome Reception during the REALTORS® Conference &...
November 15, 2011

Exploring the Expo

By Erica Christoffer, multimedia Web producer, REALTOR® Magazine Brooke Wolford of Coldwell Burnet Banker in Woodbury, Minn., checks out exhibits during the REALTORS® Conference & Expo in Anaheim Friday....
November 13, 2011

REALTORS® Voice Their Views in Anaheim

By Erica Christoffer, multimedia Web producer, REALTOR® Magazine We asked REALTOR® Conference & Expo goers what things they’ve done differently to boost their business this year. Here’s what they had to say:...
November 13, 2011

Liftoff in Albuquerque!

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine This week, I’m riding along with the Home Ownership Matters Bus Tour as it begins the southwestern leg of its journey across the United States. In case you haven’t heard about...
October 18, 2011

New Opportunities for Connections, Branding With Facebook Timeline

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine You may have heard the buzz surrounding Facebook’s impending launch of the “timeline” profile. If not, get ready…it’s sure to take users to the next level in how we share information,...
September 23, 2011

Is Your E-Mail Address in Your E-Mail Signature? Stop It

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Nobu Hata, sales associate with Edina Realty in Minneapolis, has a message for everyone who has their e-mail address in their e-mail signature: You’re not giving anyone added value. Your correspondents...

Be Better Prepared, Look Better Prepared

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Sam Foster is a well-prepared real estate professional. But what he likes even more than being well prepared is looking well prepared to his clients. An executive vice president with Jones...

Video: Getting Mortgage Lending on Track

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Experts from the banking industry, GSEs, and advocacy groups spoke in a cautiously optimistic tone during the Mortgage Liquidity Symposium at the Midyear Legislative Meetings & Trade Expo in Washington, D.C....

8 Tips for Powering Up Your Web Presence

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine When considering your Web presence, ask yourself this: Am I interacting with my client base? If the answer is no, or not quite sure, here are eight tips from the International Builders’...
January 13, 2011

Give Heroes a Real ‘Welcome Home’ This Veterans Day

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine On this Veterans Day, take the time to learn what you can do as a real estate professional to make a difference in the lives of returning Iraq and Afghanistan soldiers. One...
November 11, 2010