Author Archive

Financial Countdown: 3 Budgeting Secrets for 2017

REALTOR® Magazine is promoting a sponsor webinar on the future of property management. Below is text provided by the sponsor, AppFolio, about the event. “This is it: the end of 2016 is almost here. As we look at the...
November 30, 2016

How One Association Uses the Profile of Home Buyers and Sellers

One tool the Northern Virginia Association of REALTOR® uses to help its members succeed is NAR’s Profile of Home Buyers ad Sellers. This year marks the annual report’s 35th anniversary, and to note the occasion, Ryan Conrad, NVAR’s CEO,...
November 1, 2016

Sponsor Webinar: Why Social Media Has Never Worked For You

REALTOR® Magazine is letting people know about a sponsor webinar on how to make better use of Facebook and other social media sites in your business. Below is a description of what you’ll learn by Jason Lutz, COO of...
October 25, 2016

Using Facebook to Generate Offline Referrals

Facebook: is it friend or foe when it comes to building your business? On the face of it, a social media site like Facebook would seem to be a no-brainer for reaching out to people when they’re ready to...
October 24, 2016

The Business Case For Caring About Clients Long After the Sale Closes

It’s something many real estate professionals know about. Right after a sale closes, many clients don’t just like the agent that helped them; they love the agent that helped them, especially when the transaction went seamlessly and was even...
October 6, 2016

Maybe you haven’t tangled with a troll, but this patent victory is for you

It’s common today for real estate brokerages to have systems in place for sending email alerts whenever there’s new or updated listings that customers might be interested in. it’s not new technology, and in fact the technology is arguably...

Sponsor Webinar: Marketing That Wins Listings, Differentiates Brand

John DeSouza, president of Cressy & Everett Real Estate, a brokerage with more than 190 sales associates in 10 offices in Indiana and Michigan, will talk about how his company combines traditional and digital marketing methods to win listings...

Is Property Ownership In Your Retirement Plan?

When you’re trying to pay your bills each month, it’s hard to think about retirement. But there are two things that can help you retire when the time comes. The first is owning your own home. It can be...
September 12, 2016

In Some Areas, Renters Earn More Than Enough to Buy

One of the big challenges of real estate markets today is moving renters that want to buy into the homeownership column. Renters wanting to buy is the first step, but they have to come up with a downpayment and...
August 19, 2016

Is That Nanny Cam in Your Seller’s House a Lawsuit Waiting to Happen?

Nanny cams are popular with parents today. The tiny, easy-to-hide devices help parents keep tabs on their kids while they’re away. State privacy laws differ, but for the most part, you’ll want to let buyers know upfront if there’s a...