marketing Archive

C21 Wants a ‘Home Field Advantage’ on Super Bowl Sunday

The Super Bowl is less than a week away and fans are abuzz in anticipation for the “HarBowl” or the “SuperBaugh,” as the matchup between San Francisco 49ers and Baltimore Ravens pits sibling coaches against one another. But football...

Go ‘SoMoLo’ With Your Marketing

Marki Lemons is a foodie. She loves trying new restaurants in her Chicago neighborhood. At every restaurant she tries, she takes a picture of her meal via Instagram and writes a review on Yelp. This may not seem like...

4 Simple Tips for Success in Today’s Real Estate Market

If you want to know what approaches to marketing, technology, and business strategy work in real estate today, simply look to the people who are doing well. Four real estate professionals who have at least $20 million in sales...

An Artful Open House

By Wendy Cole, Managing Editor, REALTOR® Magazine Is it an art show or an open house?  Brett Bender, a sales associate with Prudential Fox and Roach in Philadelphia, has decided that his listing for a 4,000 sq ft. single-family home in the City...
April 23, 2012

‘Why Should I Write for You?’

By Todd Carpenter, Director of Digital Engagement, National Association of REALTORS® A friend of mine came to me yesterday asking if I thought it was a good idea to write for a high profile blog/site in the real estate...

What’s Your Sign?

By Katherine Tarbox, Senior Editor, REALTOR® Magazine While I was at the offices of the Greater Capital Area Association of REALTORS® in Rockville, Md., for the Homeownership Matters Bus Tour,  I was taken aback when I saw all of these...

The Groupon of Housing

By Katherine Tarbox, Senior Editor, REALTOR® Magazine In April, Dream Town Realty in Chicago and Groupon tried to bring the daily deal phenomenon to the real estate market.  Only 219 consumers purchased the $25 Groupon, which offered a $1,000...

How to Boost Your Twitter Following

By Katherine Tarbox, Senior Editor, REALTOR® Magazine Have you ever looked at list of someone’s Twitter followers and wondered how did they get that many? It’s not uncommon for the average Joe to have upwards of a 1,000 followers....
July 28, 2011

Match Your Marketing to Your Skill Set

By Brian Summerfield, Online Editor, REALTOR® Magazine Heather Elias is a social media and blogging whiz. Brian Copeland gets many of his clients through videos that highlight neighborhoods in his market. The Corcoran Group has effectively used geolocation apps...

Are QR Codes the ‘Next Big Thing?’

By Melissa Dittmann Tracey, Contributing Editor, REALTOR® Magazine QR codes are being hyped as the “next big thing” for connecting prospects to your marketing, according to several tech experts during the California Association of REALTORS® Expo in Anaheim this...